Communicate.com Re-Brands, Acquires Auctomatic Communicate.com is undergoing some big changes in 2008, including a complete re-branding of its company (pending shareholder approval later this year). The new name for Communicate is Live Current Media Inc. Aside from re-branding itself, there will be some other major changes going on with the media company as well. Live Current will in fact be turning many of its domain names, like Cricket.com and Perfume.com, into their own independent businesses.